Business Blogs & XML Feeds

Having missed PDC and being so far away from action, it was only on Friday that I had my first look at Longhorn at the India MVPs day.(More info on this at my personal blog)
Deepak from MS India demonstrated the PDC build on his laptop of 15 mins. First impression, it is slow, but cool. The side bar looks impressive the first time but then loses its charm after a while. I suppose once you have used it for some time you forget it being cool, but then it becomes indespensible like the taskbar....:-)
Waiting for some way to get my hands on the PDC builds, but seems like it is going to take sometime...:-( more...

http://www.sebura.com
Originally Posted on 8/5/2005 7:40:24 PMContent source: http://longhornblogs.com/anand/archive/2003/11/10/1231.aspx

Want to read Undocumented Longhorn? Check out this post by Ian at Magician in training. more...

http://www.sebura.com
Originally Posted on 8/4/2005 8:55:40 PMContent source: http://longhornblogs.com/anand/archive/2003/11/10/1227.aspx

MSDN TV has Chris Anderson and Don Box on Lap Around Longhorn
MSDN TV also now has an RSS Feed!! MS seems to be on a RSS spree...:-) more...

http://www.sebura.com
Originally Posted on 8/2/2005 10:13:39 PMContent source: http://longhornblogs.com/anand/archive/2003/10/30/963.aspx

If you have trouble getting Longhorn to work, check out Longhorn Tweak Guide.
(from Sam Getile's Blog) more...

http://www.sebura.com
Originally Posted on 8/2/2005 8:13:14 PMContent source: http://longhornblogs.com/anand/archive/2003/10/30/962.aspx

Scott writes about the Avalon Testing Framework, which allows you to automate UI Testing.
This is real exiciting as I have fought a lot with automated UI Testing...:-) The record and replay of mouse clicks have always been one of the most unreliable things and even with some good software, it is always not fully automatic. Someone has to keep an eye on it to make sure that it does not get stuck somewhere due to some other application or a messagebox that poped up from another program. more...

http://www.sebura.com
Originally Posted on 8/2/2005 6:58:12 PMContent source: http://longhornblogs.com/anand/archive/2003/10/30/961.aspx

Robin Good takes a far more positive outlook of Google's new RSS features than I do, proclaiming that this actually means Google is now indexing RSS feeds, although it's still unclear what they intend to do with them.

"So in one shot Google opens up officially to full RSS adoption and use, launches an online RSS aggregator that is easy and functional to use and opens up the door for RSS feed submissions directly to its indexes.

And for those of you interested in increasing the reach and visibility of your RSS feeds, you now have a fast, easy and direct way to submit your those feeds to Google itself."

Robin also gives instructions on how to do this easily:

"a) If you don't have a Google Account click here and create one now.
b) Sign in on the Google Personalized Home Page.
c) Look at the left column and click on "Create a section".
d) Input your RSS or Atom feed directly."

Well, for one, we can't really be sure of what Google is doing with the RSS feeds "manually submited". Knowing how much they're investing in their indexing, ranking and search technology I'm having my doubts whether this really changes anything, since it's not difficult to presume that Google's already indexing RSS feeds. It would certainly be easy for them to do so.

And considering Google's complex ranking algorithms, it's questionable whether these manual submissions will have any weight at all.

But Robin does have a point - why not be optimistic about this?

Well, we certainly can be, as long as we don't start using personalized Google for RSS reading, which really dissapoints in a manner difficult to express.

Google has the strength to really move the RSS market further, although not as much as Microsoft. They have the strength to provide us with advanced and much needed features such as RSS filtering and search.

And yet they chose to do launch an RSS reader with such limited functionality, in a time when RSS has already become a key content consumption channel, that it really almost doesn't deserve the name. Dissapointing.


How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


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Originally Posted on 8/1/2005 9:47:09 PMContent source: http://rssdiary.marketingstudies.net/content/googles_new_rss_features_as_an_seo_vehicle.php

Many readers have been asking us to show them exactly how RSS feeds are created. Unfortunatelly, there's no exact way, since there are so many solutions available on the market.

We'll be doing a series of video demonstrations of RSS publishing tools over the following few months, and starting today with FeedForAll, the market leader in the desktop RSS publishing tools category.

This software is aimed towards publishers and marketers that want to create their RSS feeds as quickly as possible, without suffering any monthly costs, and have their feeds hosted on their own server.

While using desktop software for feed generation won't give you any out-of-the-box RSS metrics or more advanced RSS marketing features, such as content targeting, customization and so on, it's a great start for those that just want to get started with RSS publishing as soon as possible.

FeedForAll gives you exactly this functionality, plus some other very useful features, such as spell-checking, direct upload to your server and JavaScript and HTML export of your RSS feed content.

And the key point is simple: FeedForAll demonstrates that RSS publishing is accessible to every business and person on the internet, regardless of their financial strength or technical know-how.

To see how it all works and how simple it really is, take a look at the FeedForAll video demo in the full article on rssdiary.marketingstudies.net ...




How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


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Originally Posted on 8/1/2005 9:47:04 PMContent source: http://rssdiary.marketingstudies.net/content/feedforall_desktop_rss_publishing_tool_demo.php

The Shareware Industry Awards Foundation certainly seems to think so, since they awarded top honors in the 2005 Awards to FeedForAll, the desktop RSS publishing tool.

FeedForAll won in the Best Internet Communication category, even beating Skype.

What this shows is that RSS is becoming increasingly recognized as a key internet communications tool, in addition to starting to establish a place for itself in the entire communicational mix.


How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


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Originally Posted on 8/1/2005 9:46:58 PMContent source: http://rssdiary.marketingstudies.net/content/rss_more_important_than_voip_and_skype.php

Google just added RSS subscription/reading features to its personalized Google homepage. The news comes from Micropersuasion.

My first feeling was that this is excellent, another stone towards getting RSS in to mainstream.

But looking at how Google implemented these RSS features, I wonder if it weren't better for them to wait another month or so to bring us at least a usable online RSS aggregator.

First of all, finding the "Subscribe to RSS Feature" is an art by itself, since Google decided to hide the subscribe feature under a "Create a Section" link. Why can't we just abide by some standards to make things easier on users?

Second, all that Google's RSS functionality allows you to do is subscribe to feeds, which are then placed on your homepage as headlines, with the ability to select the number of headlines displayed, but no ability to see the descriptions or even full-text content.

If this is how Google plans to contend on the RSS market, they might as well not do it at all. The very least I would expect from them are feed filtering and merging capabilities.


How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


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http://www.sebura.com
Originally Posted on 8/1/2005 9:36:12 PMContent source: http://rssdiary.marketingstudies.net/content/google_online_rss_reader_worst_than_having_nothing_at_all.php

If you're wondering how to get started with RSS marketing, here's a basic 7-step plan that should provide some needed guidance. Use these steps as your personal RSS marketing checklist to get your started and help you see whether you're on the right track.

1. Start Using RSS as an End-User

The first step to getting started with RSS marketing/publishing is getting your own RSS aggregator, subscribing to other RSS feeds and just seeing and understanding how it all works.

There's a variety of RSS aggregators to choose from. The most popular and recommended are:
MyYahoo! (web-based aggregator)
Bloglines (web-based aggregator)
NetNewsWire (Mac)
Firefox (browser with integrated RSS features)
NewsGator (web-based aggregator and Microsoft Outlook integrated aggregator)
FeedDemon (desktop aggregator)
Pluck (IE integrated RSS aggregator)
SharpReader (desktop aggregator)
YouSubscribe (Outlook integrated aggregator)


2. Plan Your RSS Feeds

Planning your RSS feeds might be the most important thing you do about RSS. You most certainly need an RSS feed for your e-zine, your news section, your articles etc.

But how you will package these, what others you might want to offer and other important issues, are much more complex than we can cover in this space. A precise overview of all of the opportunities is available in the "Unleash the Marketing and Publishing Power of RSS" e-book.

You might also want to do follow-up (autoresponder) RSS feeds, feeds for your affiliates, feeds for your employees or business partners, feeds for the media, and so on.

3. Create a List of RSS Marketing/Publishing Requirements

Then create a list of requirements for the RSS marketing/publishing solution you will be getting to publish your feeds. The list should answer the basic questions, such as:

a) Do you want to integrate RSS publishing with your existing content management system?

b) What RSS metrics you'll want to watch? For example, are you satisfied with just a rough idea of how many people are reading your RSS feed, or are you interested in more precise subscriber counts, clicks and even individual content item popularity?

c) Do you need feed personalization, such as personalizing your RSS content with the receipient's name and other details?

d) Do you want to provide your subscribers with the ability to precisely select the content they want to receive in your RSS feed (customization), such as by content topic, keywords, authors and so on?

e) Do you want the RSS feeds to be hosted on your own server?

f) Do you need the ability to target promotional messages or other content to your individual RSS feed subscribers, for example based on their previous clicks and reading habits, or even their subscription data?

g) What's your budget?

h) Etc.

More information on all the different possibilities provided by RSS is available in the free Business Case for RSS report.

4. Choose an RSS Publishing Tool and Create Your First Feed

After you've prepared a list of requirements you can start searching for the appropriate RSS marekting and publishing tool. These come in a few general categories:

a) Desktop feed generation tools
Desktop software you can use to inexpensively, quickly and easily generate RSS feeds, but doesn't allow for more advanced features such as content targeting. The market leader in this category is FeedForAll.com.

b) Hosted online RSS publishing solutions
If you don't want to be bothered with a desktop tool and having to constantly upload your RSS feeds to your server, you could try a basic hosted online RSS publishing solution, such as MyRSScreator. Using their simple service you don't even need your own website to publish via RSS. Another good choice, especially if you're in PR, is PressFeed.

c) Advanced RSS marketing solutions
These will cover more advanced RSS marketing capabilities, such as metrics, scheduled autoresponder messages, database building capabilities and similar. The strongest contenders in this market are SimpleFeed, Nooked, MyST Technology Partners and some other strong players as well. Solutions aimed especially at smaller companies include RSS Auto Publisher and ByPass.

d) Other options
There are many other options as well, one for example being using your existing content management system to publish RSS feeds, or using a blog publishing solution such as MovableType.

5. Promote Your RSS Feeds through Your Own Channels

a) Create an RSS presentation page, on which you explain: what RSS is; how the visitor will benefit from using RSS; where they can get a free RSS aggregator (recommend one yourself!); how they can subscribe to your RSS feeds; and why they should subscribe to your own RSS feeds.

Then, on this same page, include the links to all of your RSS feeds. In addition to the standard orange RSS button, also include direct links for subscriptions via MyYahoo! and other relevant services, such as Bloglines.

b) Now promote this RSS presentation page as much as you can using all of your available channels.

c) Promote your RSS feeds directly below your e-zine subscription box, and always "above the fold". Promote your RSS presentation page (telling your visitors that's where they can subscribe to your feeds) on the most prominent locations of your site.

d) If you're publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics on the site.

e) Promote your RSS feeds in all of your e-mail messages and e-zine issues.

f) As for the content, don't just say "Subscribe to receive news from my site", but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds.

e) Enable Auto-discovery
Just include the following piece of HTML code in the section of your webpages and you'll be all set:
<link rel="alternate" type="application/rss+xml" title="RSS" href="ENTER_RSS_URL">

6. Promote Your RSS Feeds Through External Channels

a) Submit your feeds to the appropriate search engines and directories. The best list can be found here.

b) Ping the RSS aggregation sites each time you update your online content, letting them know that new content is available to be indexed. You can use this free service: http://pingomatic.com

7. Other Key RSS Activities

a) Measure and optimize your feeds

b) Syndicate your feed content to other web media

c) Display third-party RSS feeds on your site

These 7 steps cover the basic phases of getting started with RSS marketing and can be used for both complex and simple RSS marketing strategies.

To get detailed information on each of these and find out more about RSS marketing strategies, tools and approaches available to you, take a look at Unleash the Marketing and Publishing Power of RSS.


How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


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http://www.sebura.com
Originally Posted on 8/1/2005 9:27:03 PMContent source: http://rssdiary.marketingstudies.net/content/the_7step_rss_marketing_plan.php

Good day/week for interesting RSS news stories, developments and commentary, it seems. Some pickings for the day ...

Customizable Video RSS Feeds
Blinkx just launched an innovative service that allows internet users to search for online video and pocast content, and then provides the results of each search as an RSS feed. A great way for keeping up with multimedia content on your key interests. Additionally, Blinkx offers some interesting features, such as Smart Folders that "learn" from you and provide you with the content perceived as most relevant to you. More information here.

Future of RSS is Not Blogs
My friend Sharon Housley, who I envy for putting out so much original content every week, explores one of my favorite subjects: how RSS is not at all limited to blogs, but is in fact much better suited for versitile corporate communications, as well as advanced content & collaboration services for end-users. Read her article here, and then go back to my Defining the Relations Between Blogs, E-zines, RSS and E-mail article.

Annoying RSS Ads?
Adrants argues that RSS ads done incorrectly annoy readers and suggests a 1:10 ration of ads:content, meaning 1 content item containing 1 ad per every 10 items, and furthermore believe that full-text RSS feeds are a much better advertising platform than summary feeds. We're certainly in agreement about the full-text feeds, but I'd reconsider doing just 1 ad (in an article) per every 10 items ... won't generate much revenue. For some RSS advertising best practices nased on 18 months of RSS ad world experience, check out Bill Flitter's suggestions.

Is confusion over RSS audience metrics holding back online media?
Tom Forenski, as a comment to the RSS Average Daily Readership Explained article, views RSS metrics fundamental to the entire online media world, helping publishers finding a way to recover the value created by their work. The point being of course that publishers should be rewarded for creating high-quality content. "Google AdSense was an important step in that direction, and now RSS might provide additional opportunities."

AOL Launches Alternative IE Browser
eWeek.com reports that AOL just released the final version of AOL Explorer, an Internet Explorer-based web browser, which now also features full RSS integration. Another important step towards RSS mass adoption. AOL Explorer download link.


How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


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http://www.sebura.com
Originally Posted on 8/1/2005 2:47:21 PMContent source: http://rssdiary.marketingstudies.net/content/from_video_rss_feeds_to_a_new_browser_with_integrated_rss.php

As you might remember, the Average Daily Readership RSS metric was introduced not long ago, opening many RSS metrics related questions, which we posed in the "What is Average Daily Readership?" article.

An especially relevant comment came from Tom Forenski:

"These are fundamental issues that have to be solved to allow RSS to become a platform for an ecosystem of companies.

Rok, you've highlighted something that could act as a roadblock to effective use of RSS. And hopefully, that will help find the solution."

Today I got a response from Stuart Watson of Syndicate IQ, which solves the puzzle from Syndicate IQs side.

Here's the response in full ...

a] How is ADR calculated, using what precise formula? In my opinion, this question will need to be answered if the RSS industry is to establish credible metrics for advertisers.

"By having a unique ID as part of the RSS URL, we include that same ID as part of the XML file. When that ID is "seen" by the Trigon Engine either as part of an image request or a click-thru (redirect) for any article within a feed, the system counts that once and only once for a 24 hour period.

Here is an example: 50 unique RSS URLs request a specific feed on a daily basis. 5 new articles are published daily. 10 unique IDs either view or click on at least one article every day. The same 10 unique IDs read every article causing the "VIEW" image tag embedded in the article to serve. So here is what typical feed stats might look like for one day:



Feed Name
Circulation
Views


Feed 1
50
50



Content publishers may assume many things with this information: at least everyone is reading one article; at least half are reading 2 articles, etc.. In reality, 20% of the people requesting the content read at least one article.

Our reporting would be:



Feed Name
Subscriptions
ADR
Views


Feed 1
50
10
50



Over the course of a week and month, our publishers measure the % change in subscriptions and ADR across multiple feeds. Measuring reach, not just how many RSS readers request content, is critical to calculating ROI for marketers, advertisers, and publishers."

b] Since ADR is an equivalent to a unique user to a web site, how is that user determined in RSS standards?

"First, there is no standard at this point. It will likely come with various vendors working together to establish a common measurement(s) created in conjunction with other standard bodies such as those for online advertising and web site analytics.

The two most common ways to identify a "unique user" is either:

1. Unique RSS URL
2. An algorithm parsing IP/Agent combinations combined with the web-based aggregators' subscriber counts.

A unique user can be identified using an IP address and web browser. A RSS reader is not a web browser. But what if someone utilize Bloglines? Bloglines is still an RSS reader. It caches content for thousands of people. The content is read using a web browser. It provides hi-level data (number of subscribers and total views). Not very useful if you want to measure how many subscribers are actually reading the content.

Just as metrics evolved for the web and email, it is happening for RSS."

c] How is ADR calculated if a feed is widely syndicated, instead of being consumed my just one user?

"If widely syndicated, ADR does not get inflated because it is only counted once. So one unique ID equals one syndicator. Once the unique ID is counted in a 24-hour period, it does not get counted again. We use three different data points to identify syndicators:

1. Requesting Agent Type
2. Referring URL
3. Unique ID ADR vs. Views Ratio

We verify a syndicator is adhering to the content creator's terms and conditions."

d] What are direct implications of ADR for marketers publishing RSS feeds and publishers publishing RSS feeds?

"For marketers, it is similar to open rates for email. For publishers, it is similar to unique user. Neither is perfect for various reasons. Ultimately, ADR helps marketers and advertisers measure the ROI of RSS and for publishers to sell premium CPMs."


How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


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http://www.sebura.com
Originally Posted on 8/1/2005 1:54:17 PMContent source: http://rssdiary.marketingstudies.net/content/rss_average_daily_readership_explained.php

Enterprise RSS is a fairly new market, but already strongly dominated by a handful of companies, with NewsGator leading the pack.

Red Herring provides a good overview of the RSS Enterprise market, and most especially gives a good starting point to define enterprise RSS.

Among the key is enterprise wide content consumption synchronization ("from Microsoft Outlook to the web to a desktop client to a mobile phone application") and behind-the-firewall security.

Other applications include:

a] Direct mass communication with employees, on either a mass level or also employing personalization and customization to make sure only the most relevant messages are distributed to the right people.

b] Measuring and watching buzz about the company, its brands and products.

c] Filtering industry news for relevancy and making it available to appropriate teams and employees in need of specific content.

d] Targeted and secure in-house communications between employees and teams, which also includes project collaboration.

Other applications that usually aren't discussed under the enterprise RSS umbrella, but probably should be in order to maximize the impact of RSS, should also include:

a] External RSS feed publishing in order to communicate with prospects, customers, business partners, the media and other target audiences.

b] Republishing syndicated content on corporate sites in order to easily display focused industry news from multiple sources.

c] RSS advertising, which in the context of enterprise RSS would especially mean ad campaign management capabilities.


How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


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http://www.sebura.com
Originally Posted on 8/1/2005 12:10:13 PMContent source: http://rssdiary.marketingstudies.net/content/the_rss_enterprise_market_overview.php

A recent study by the Catalyst Group shows that users couldn't distinguish a blog from a standard site and also points at some other common blog mistakes.

A full summary of this limited study, which only took a look at one blog (the Well Spent blog from BusinessWeek) and studying only the reactions of 9 people, can be found here. [link via WebProNews]

Here are the key points you should understand and learn from ...

"1) The participants looked at the site and were surprised to find out they were on a blog. Whatever "fuzzy ideas" the participants had about what blogs are, they didn't match what they found. "

This point really isn't that important, but it does show that no one really cares that much if they're reading a blog or not, since they're only looking for information. Basically, what matters is the source and the content, not how it's called.

And why should they care?

"3) Participants didn't understand what would happen when they posted a comment, whether all posts appear or just an edited selection. It was not clear why the subjects might want to post."

Just goes to show that adding a nice little explanation above the comments form really wouldn't hurt, unless of course you're only using your blog to communicate with other bloggers. You're probably not ...

"4) The concept and mechanics of RSS "failed utterly with test participants," the executive summary said. While frequent blog users see RSS feeds as a central part of a blog's value, the test participants didn't understand that at all."

This is the one field where most blogs and other sites, with the exception of larger media sites, fail the test.

The lesson is simple - create an RSS presentation page, on which you explain:
- What RSS is
- How the visitor will benefit from using RSS
- Where they can get a free RSS aggregator (recommend one yourself!)
- How they can install it (provide step-by-step instructions)
- How they can subscribe to your RSS feeds
- Why they should subscribe to your own RSS feeds

"5) XML and RSS buttons, even brightly colored ones, didn't attract the subjects' interest. Terms more common to newsletters and e-mail (subscribe, update, etc.) would be more easily understood."

And for the final key points, which I've been trying to make for a few months now:

a] Blogs also need e-mail newsletters / e-zines. RSS is a great content delivery channel, but if you're using it instead of e-mail, as opposed to using it as a supplementary channel, you're wasting your visitors and subscribers.

b] Even for your RSS feeds, bring them closer to your visitors. What this simply means is promoting your RSS feed directly below your e-mail newsletter subscription box, telling people they'll be subscribing to your newsletter delivered via RSS.

And for the final piece of direct marketing advice ...

A visitor that visits your site and does not subscribe (either via RSS or e-mail) is more or less lost to you, as they will quickly forget about your site and move on.

One of the key functions of e-mail and RSS is to bring people back to your site, to remind them that you exist and bring your content directly to them. Without this, you're wasting your visitors.

Consequently, each website (including a blog) should strive towards generating subscribers.

But how can you expect to achieve that, if you're generating subscribers with a little XML button at the bottom of your page where no one really looks, and that by not giving a compelling reason to subscribe?

Make your RSS and e-mail subscription options visible "above the fold" and use compelling copy to get visitors to subscribe.


How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


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Originally Posted on 8/1/2005 9:19:05 AMContent source: http://rssdiary.marketingstudies.net/content/common_blog_mistakes_and_users_cant_distinguish_blogs.php

RSSinclude is a new free service that allows webmasters to display any RSS feed on their site using various inclussion methods, using either PHP include, IFRAME or JavaScript.

While JavaScript and IFRAME are the easiest to implement on your site, they're really not the best option since they do not allow the search engines (well, IFRAME actually does, but not very favorably) to index that content on your site, minimizing the effect of RSS on your search engines.

PHP includes (or ASP, for example) are the much better route, since they integrate RSS feed content directly in to your HTML code, making it a direct part of your website and consequently helping the search engines index that content on your site.

The really cool part on the RSSinclude site are the links to other RSS parsing services and tools:

Infinite Penguins RSS Viewer v0.14b
Feedroll RSS Viewer
FeedSweep
Feed2JS
RSSxpress-Lite
Jawfish (commercial, $29.99/year, free trial)


How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


more...

http://www.sebura.com
Originally Posted on 8/1/2005 7:02:04 AMContent source: http://rssdiary.marketingstudies.net/content/displaying_rss_feeds_on_your_site.php

Microsoft's "love" for RSS and their future RSS plans have already become public knowledge after being presented at Gnomedex.

For everyone that missed the event, here's the video recording of that same Microsoft session. [thanks to Chris Lang for the link]

Take a look if you'd like to get a quick early preview (video demonstration) of RSS in the next version of IE. It's still early and many things are bound to change, but it's at least an indication of where their going, especially making the subscribe feature easier to understand and use.

In the video Microsoft also explains about wider RSS integration in to Longhorn, gives an interesting examples and talks about their RSS ordering extension.

Another video to check out is located directly on Microsoft's site, giving some more background information. [thanks to Luka Kogovsek for the link]


How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


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http://www.sebura.com
Originally Posted on 8/1/2005 4:19:04 AMContent source: http://rssdiary.marketingstudies.net/content/rss_in_ie_and_longorn_video_from_gnomedex.php

Although RSS adoption in Europe doesn't seem to be anywhere near the situation in the US, especially on the publishing and marketing side, we should soon be seeing the first RSS advertising initiatives.

The Feedburner and VNU Business Media Europe partnership, just announced yesterday, could be just one of the first such initiatives, finally opening the eyes of Europe to marketing with RSS.

VNU is a global business information company, and they aim to use FeedBurner as their partner in bringing RSS advertising solutions for their various media properties to their advertisers.

The first to take lead with the new VNU ad offering is Nokia, which started adding RSS ads to their internet marketing feeds.

Hopefully more European publishers and marketers will follow soon ...


How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.


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Originally Posted on 8/1/2005 2:34:03 AMContent source: http://rssdiary.marketingstudies.net/content/feedburner_bringing_rss_advertising_to_europe.php

"Perseverance is the greatest skill that you can have."-Eleanor Josaitis , Co-Founder, Focus:Hope more...

http://www.sebura.com
Originally Posted on 8/1/2005 2:08:00 AMContent source: http://feeds.feedburner.com/fastcompany/headlines?m=111

Do you need to change? MindTools' Force Field Analysis might be a useful tool to identify what might hinder change efforts. The process also helps you identify pressures for change, as well as prioritize the potential impact of each pro... more...

http://www.sebura.com
Originally Posted on 8/1/2005 12:41:00 AMContent source: http://feeds.feedburner.com/fastcompany/headlines?m=116

Lachlan Murdoch threw a monkey wrench into dad Rupert's succession plans by announcing that he's resigning as deputy chief operating officer of News Corp so he can spend more time with his family in Australia. Aside from the revelation that... more...

http://www.sebura.com
Originally Posted on 7/31/2005 11:16:00 PMContent source: http://feeds.feedburner.com/fastcompany/headlines?m=117

What are your favorite trendspotting and cool hunting blogs? Blogs that track the latest and greatest developments in culture, technology, and design? Tell us.... more...

http://www.sebura.com
Originally Posted on 7/31/2005 9:30:59 PMContent source: http://feeds.feedburner.com/fastcompany/headlines?m=112

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http://www.sebura.com
Originally Posted on 7/31/2005 7:11:59 PMContent source: http://feeds.feedburner.com/fastcompany/headlines?m=90

Q: What's the best way to manage a crisis? more...

http://www.sebura.com
Originally Posted on 7/31/2005 4:12:58 PMContent source: http://feeds.feedburner.com/fastcompany/headlines?m=91

For CEO Mark Constantine, keeping his company fresh isn't just cosmetic. more...

http://www.sebura.com
Originally Posted on 7/31/2005 4:01:54 PMContent source: http://feeds.feedburner.com/fastcompany/headlines?m=115

Want your kids to be ready for tomorrow's workplace? Make sure they get some free, unstructured time. more...

http://www.sebura.com
Originally Posted on 7/31/2005 1:31:54 PMContent source: http://feeds.feedburner.com/fastcompany/headlines?m=109

After Lenovo bought IBM's PC division, it learned that the Chinese treat their gizmos like your grandmother treats her furniture. more...

http://www.sebura.com
Originally Posted on 7/31/2005 1:31:48 PMContent source: http://feeds.feedburner.com/fastcompany/headlines?m=104

It's the Fast Company Book Club: Join today to see this month's selection, help choose upcoming selections, and discuss the books with some of the smartest thinkers in business today. more...

http://www.sebura.com
Originally Posted on 7/31/2005 1:31:29 PMContent source: http://feeds.feedburner.com/fastcompany/headlines?m=10

Survey shows small business owners have complacent attitudes toward security issues. more...

http://www.sebura.com
Originally Posted on 7/31/2005 1:31:24 PMContent source: http://feeds.feedburner.com/inc/headlines?m=70

Before yawning his way through a seventh straight Tour de France victory, Lance Armstrong announced that his mission was not only to win, but also... more...

http://www.sebura.com
Originally Posted on 7/31/2005 9:56:45 AMContent source: http://feeds.feedburner.com/inc/headlines?m=63

I recently saw a documentary called "A Decent Factory". The film follows a delegation of managers and consultants from the Finnish phone company Nokia as... more...

http://www.sebura.com
Originally Posted on 7/31/2005 8:23:26 AMContent source: http://feeds.feedburner.com/inc/headlines?m=64

What is your favorite resource for finding new employees? Let us know by taking our poll. more...

http://www.sebura.com
Originally Posted on 7/31/2005 8:19:08 AMContent source: http://feeds.feedburner.com/inc/headlines?m=59