Monday, August 01, 2005
FeedBurner Bringing RSS Advertising to Europe
Although RSS adoption in Europe doesn't seem to be anywhere near the situation in the US, especially on the publishing and marketing side, we should soon be seeing the first RSS advertising initiatives.
The Feedburner and VNU Business Media Europe partnership, just announced yesterday, could be just one of the first such initiatives, finally opening the eyes of Europe to marketing with RSS.
VNU is a global business information company, and they aim to use FeedBurner as their partner in bringing RSS advertising solutions for their various media properties to their advertisers.
The first to take lead with the new VNU ad offering is Nokia, which started adding RSS ads to their internet marketing feeds.
Hopefully more European publishers and marketers will follow soon ...
How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.
more...
http://www.sebura.com
Originally Posted on 8/1/2005 2:34:03 AMContent source: http://rssdiary.marketingstudies.net/content/feedburner_bringing_rss_advertising_to_europe.php
The Feedburner and VNU Business Media Europe partnership, just announced yesterday, could be just one of the first such initiatives, finally opening the eyes of Europe to marketing with RSS.
VNU is a global business information company, and they aim to use FeedBurner as their partner in bringing RSS advertising solutions for their various media properties to their advertisers.
The first to take lead with the new VNU ad offering is Nokia, which started adding RSS ads to their internet marketing feeds.
Hopefully more European publishers and marketers will follow soon ...
How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.
more...
http://www.sebura.com
Originally Posted on 8/1/2005 2:34:03 AMContent source: http://rssdiary.marketingstudies.net/content/feedburner_bringing_rss_advertising_to_europe.php
